Main Purpose:
Responsible for formulation and periodic review of the organization’s home broadband marketing strategy; Oversee the implementation of home broadband specific market strategy, product design, promotional plans, specific events for defined that address market needs & commercial requirements; Execution of the home broadband segment Go-To-Market with the support of cross functional teams, external partners and key stakeholders at MTN Group; Spearhead activities to strengthen MTN’s brand leadership in Uganda

Context
1. Uganda is a predominantly rural agrarian economy with low purchasing power, with basic telecom needs, and relatively low levels of smartphone and broadband penetration.
2. Stiff competition in the market for home broadband subscribers with multiple players (Lyca Mobile, Airtel, SimbaNet, Zuku, BCS, Liquid an among other)

3. Home Broadband is a key strategic pillar under the ambition 2025, as a driver of growth for MTN beyond connectivity
4. High cost of production for data services is driving operator focus on efficiencies arising from traffic migration from 2G to 3G for voice and 3G to 4G/5G for Data and device is a key enabler.
5. Growth of the middle class is driving demand for connectivity services for the home with early in-roads in Internet of Things (IoTs), with the developments in 5G and other technologies.
Main Job Functions:
• Ownership of the marketing strategy for growth of home broadband through acquisition and retention
• Management of production process for the home broadband segment (on time and within budget).
• Complete accountability of pricing and value proposition design and customer experience relating to home broadband portfolio.
• Pro-active base management through flytxt, LCMS and campaign library
• Manage segment product portfolio to optimize revenue and profitability (Grow overall profitability of existing product offerings that appeal to the Segment ).
• Constantly review the Segment marketing mix to ensure MTN remains competitive and achieves Business plan objectives.
• Prepare presentations for internal and external use (pre-launch, during and post)-GTM, Messaging journey.
• Monitor the local and international environment to identify new products and services opportunities which are relevant to the segment.
• Create and maintain a dynamic and consistent positioning, image and presence within the segment for MTN (while conforming to MTN Corporate Identity)
• Coordinate the conceptualization and implementation of an end-to-end communication strategy which includes ATL (TV, cinema, print, radio and internet) and BTL elements (merchandise, collateral, POS, promotions and events).
• Leverage internal and external customer analytics to identify and understand the consumer decision making process within the segment.
• Contribute to the overall department for strategy development.
Managerial / Supervisory Responsibilities
• Briefing and management of the production process for the segment.
• Planning, supervision, and coordination of events including the agency and internal project teams allocated to the events.
• Discretionary management of the segment budget as allocated by the Senior Manager Consumer Marketing so that (optimal) maximum effectiveness is achieved and so that fiscal is within budget.
• Presentations to Marketing Management/Leadership team and key MTN group stakeholders.
• Constantly review the Segment marketing mix to ensure MTN remains competitive and achieves Business plan objectives.
• Reevaluation of market strategy as it relates to the market dynamics of the time and the management of the resources and the incumbent’s disposal to ensure maximum effectiveness of the strategy with regards to the meeting of the requirements of the business plan)

KPA Quality Standards/ Measures (KPIs for job)
1. Growth of Home Broadband (HBB), Mobile Broadband (MBB) penetration of RGS90 base
2. Reduction of Churn within Home broadband segment
3. Timely delivery of annual, quarterly, monthly activity plans
4. Effective management of partners, vendors, and key stakeholders within area of control
5. Profitability of home broadband segment and overall portfolio health
6. Effectiveness and efficiency of implemented activities for the segment.

Education
• Degree in Marketing/business related field

Work Experience
• 4 years’ experience in marketing or brand & communication
• Telecommunication experience is an added advantage.

Responsibility towards:
Responsibility towards: Who are they and what do they receive from the incumbent.
• Senior Management – Product development strategy is defined and implemented.
• Direct reports: None
• Matrix Reports: None
• Key Customers: Research, Business Analysis, sponsorship, corporate Affairs, and agencies (Experiential, Advertising, Media, and PR), channels and distribution, Customer Experience
• Cross functional peers – Must be a team player, capable of working in a multi-disciplinary team to ensure the product development process is effectively managed and all stakeholders are involved.
• Key Suppliers – Manages all third-party suppliers to ensure optimal market performance of all fixed products and services.

Role Dependencies
• Must be capable of engaging the segment and identify meaningful insights on an ongoing basis.
• Must understand MTN global brand direction, initiatives, and CI rules.
• Must appreciate the role of research and from time to time be able to (initiate) activate research relevant to the segment.
• Must be capable of influencing and managing complex relationships (advertising agency, experiential agency, key internal stakeholders)

COMPETENCIES
Knowledge:
• Knowledge and understanding of consumer behavior.
• Understanding of marketing and market research principles
• Understanding of mobile technology
• Financial understanding
Skills / physical competencies:
• Organizational and coordination skills
• Analytical skills
• Creativity
• Negotiation skills
• Task oriented.
• Interpersonal skills
• Attention to detail.

Behavioral qualities:
• Assertive
• Initiative
• Self-motivated
• Persuasive
• Decisive

Job application procedure

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